The power of cultural intelligence in marketing
As the world becomes increasingly interconnected and globalized, cultural intelligence has become an essential skill for marketers to possess. Cultural intelligence, or CQ, refers to a person’s ability to adapt and effectively communicate with people from different cultural backgrounds. It encompasses cognitive, physical, emotional, and behavioral elements that enable individuals to understand and navigate cultural […]
The Top Cross-Cultural Marketing Trends for 2023
The world of marketing is constantly evolving, and the field of cross-cultural marketing is no exception. In order to stay competitive and effectively reach global audiences, it’s important for businesses to stay up-to-date on the latest trends and developments in cross-cultural marketing. With that in mind, here are the top cross-cultural marketing trends to watch […]
